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New Deals Sees Hopman Cup Move To 7Mate

SportKevin Perry

The Seven Network has confirmed the signing of an agreement to broadcast
the Hyundai Hopman Cup. The all-encompassing agreement embraces broadcast television and new forms of content delivery. The deal comes after former rights holder Network Ten failed to bid for the Tournament.

For the first time in the history of the Hyundai Hopman Cup every session will be broadcast live and free-to-air nationally (including in Perth) in high definition on the event’s new home at 7mate, with the option of marquee matches to be televised live on Seven.

“We are delighted to be expanding our commitment to tennis across the summer and importantly delivering live coverage of the Hyundai Hopman Cup on our broadcast television platform,” Saul Shtein, Seven’s Head of Sport, said today.

“Seven is committed to building its presence in sports across Seven, 7TWO and 7mate. We are driving home our leadership across three channels. The addition of the Hyundai Hopman Cup to our new Australian Open broadcast agreement adds further depth to our impressive portfolio of major sports events and further underlines our partnership with tennis in Australia, on television and across new forms of content delivery, including online, mobile and HBBTV.”

In one of the strongest fields seen at the Hyundai Hopman Cup, eight of the world’s top 20 players, including three top ten players, are set to light up the magnificent Perth Arena.

Charismatic Frenchman Jo-Wilfried Tsonga and Australia’s top players Bernard Tomic and Sam Stosur headline the entertaining official mixed team competition of the International Tennis Federation (ITF), which will take place from 28 December 2013 to 4 January 2014.