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Seven is Australia Most Watched in 2013

NewsKevin Perry

Seven is Australia’s most-watched television network in 2013. In a year of major events, Seven continues to dominate the television landscape.

Seven is the most-watched network on primary channels and combined audiences of primary and digital channels. This is Seven’s seventh consecutive year of market leadership. Seven has delivered a record audience share in primetime and also built audience share in all key audience demographics: 16-39s, 18-49s and 25-54s.

Seven dominates the most-watched events – with My Kitchen Rules the most-watched event on television in 2013 and AFL on Seven: The Grand Final the most-watched sports event.

Driven by My Kitchen Rules and The X Factor, Seven dominates the most-watched series on television with 6 of the top 10 and 13 of the top 20 programme. Two new projects for Seven have also underpinned the network’s performance in 2013: A Place To Call Home is the best-performing Australian drama series on television and House Rules is the most successful new event franchise on television.

Building on this leadership in primetime, Seven is number 1 in breakfast television for the tenth consecutive year and number 1 in morning television for the seventh consecutive year.

Commenting, Seven’s Director of Programming, Angus Ross said: “Seven’s depth and consistency of programming has resulted in a seventh year of being number one and record shares in 16-39s, 18-49s and 25-54s.

“We’re immensely proud of having Australia’s number one television event – My Kitchen Rules, the number one talent show event The X Factor, the number one Australian drama A Place to Call Home and the number one new drama The Blacklist. The successful launch of House Rules this year combined with our growing tent poles My Kitchen Rules and X Factor puts us in an even stronger position for 2014,” Mr Ross said.

Commenting, CEO of Seven West Media, Tim Worner, said: “It’s another year where our guys in television have absolutely nailed the strategy. Seven has met the twin aims of not only having the biggest number of big programs but also having them spread across the year. It’s that mantra of depth and consistency, that’s what our advertising partners tell us they want and that’s what we will keep on delivering them."

Sure we’re number one again, but it’s the way we’re doing it and the way we’re going to keep doing it that is the key. This time of the year we always hear how this network is leading in that and this other network is leading in this. No asterisks on our performance. The fact is there is only one number one network in Australia. And that is Seven.”

Seven delivers a double win in primetime

Seven’s primary channel is number 1 in primetime.
Seven’s broadcast platform of Seven + 7TWO + 7mate is number 1 in primetime across 2013.

Seven’s primary channel and the broadcast platform of Seven + 7TWO + 7mate both delivered share growth in total viewers and all key audience demographics in primetime across 2013.