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Footy special tonight on Gruen Planet @abctv

NewsKevin Perry

GRUEN PLANET – Episode 3, Wednesday September 25 at 8.30pm on ABC1

Host Wil Anderson and regular key panellists Todd Sampson and Russel Howcroft will run the GRUEN PLANET scanner across the biggest news stories of the week, at home and abroad, pinpointing exactly where the truth stops and the spin, branding and image control begin.

On GRUEN PLANET this week, as we push deep into September, you can almost smell, almost touch, almost taste the Rugby League and Aussie Rules Grand Finals. Yet, even though the two codes have fan bases of similar size, and even though the two grand finals will be among the most watched programs on TV this year, only one of them seems to appeal to marketers. Why?

Also, our screens are being bombarded with Defence Force job ads. The ADF is one of the biggest advertisers in the country, spending $40 million a year to attract recruits. What are the challenges of selling a job that might involve you being shot? And how hard is to convince women to join when sex scandals clog the headlines?

This week’s guest panellists:

Carolyn Miller, communications strategist

Bram Williams, Archibald Williams