Michael Cainero, King of Sausages, was tonight crowned the winner of Recipe To Riches 2014 following the success of his Chunky Pork & Apple sausages at Woolworths.
In a glittering Grand Final telecast that saw all seven finalists reunited for the decision, Michael’s sausages proved to be a hit with viewers, reaching his sales target and earning him $100,000 and a business partnership with Woolworths.
“I’m absolutely speechless,” said concreter Michael, 31, from Queensland, who was inspired to make his snags while his young daughter was battling leukaemia.
“It’s been a dream but you just don’t expect something like this to happen.”
With the Recipe To Riches Experts – marketing man Russel Howcroft, chef Darren Robertson, entrepreneur Carolyn Creswell and Woolworths Director of Customer Experience Jess Gill – joined by Woolworths Supermarkets Managing Director Tjeerd Jegen, the nail-biting finish came down to the wire, with Michael and Darcy Taylor’s Choc Bombs both hitting their sales targets.
Michael was declared the winner because his King of Sausages, Chunky Pork & Apple reached their sales target the fastest.
Joined during the filming by his heavily pregnant wife Melissa and their four-year-old daughter Isabelle, an emotional Michael said the win was a much-needed celebration after watching his little girl successfully battle leukaemia.
“We’ve gone through a lot and now with the winnings we can enjoy life a little,” said Michael. “Izzy is very excited because I told her if I win I’d get her a massive cubby house for the backyard.”
Michael’s King of Sausages, Chunky Pork & Apple sausages will be on sale in Woolworths stores nationally from January 5, 2015.