An audience of 949,000 metro viewers tuned to witness Craig Booby from Ararat win the 2014 Biggest Loser Crown last night, by Ten's recent standards that's pretty good however it won't be enough to save the tired reality format which has floundered for most of 2014.
Ratings for the finale won't provide much benefit for Ten as it aired during the Easter non-ratings period to avoid The Block and MKR juggernauts.
Despite heavy promotion during Big Bash cricket and Winter Olympics this series of Biggest Loser which was filmed over 9 months ago in Victoria's Ararat, and was originally scheduled to air at the end of 2013 never engaged viewers, partly due to the regular absences of the shows only real star Michelle Bridges.
Speaking to investors last week Ten CEO Hamish McLennan said "Our general entertainment programming on the main channel has underperformed badly since the end of the Winter Olympics. We failed to capitalise on the momentum generated by the Big Bash League, and the Sochi Winter Olympics and the results from our general entertainment lineup have been disappointing,”
“Part of the problem has been ageing program franchises,”
McLennan added Ten would refocus on “fresh formats that can be produced locally at competitive prices”
'Gentle giant' Craig Booby was crowned the winner of The Biggest Loser: Challenge Australia, having lost almost half of his starting body weight.
Craig was the heaviest male contestant at the beginning of this year’s competition, weighing in at 183.4 kilograms. A victorious Craig left the competition having shed 79.8 kilograms, or 43.5% of his starting weight, with a final weight of 103.6 kilograms.
“It’s a very surreal feeling,” Craig, 34, said tonight.
“When I first auditioned for The Biggest Loser: Challenge Australia I didn’t think about making the finale. I just knew I had one chance to make the most of this opportunity and win or lose I was going to give 100% to be able to hold my head high and have no regrets. Winning is an amazing reward for the hard work I have put in and I have also proved my doubters wrong.”