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No Gruen in 2014 as Russel Howcroft joins Recipe to Riches on Ten

NewsKevin Perry
  Ten Network General Manager - Russel Howcroft  image - HeraldSun

Ten Network General Manager - Russel Howcroft
image - HeraldSun

Russel Howcroft looks set to take on a judging role on Ten’s Recipe To Riches when it returns later this year, as the ABC’s Gruen series appears increasingly unlikely to return in 2014.

Howcroft is considered the most likely candidate to replace former Judge David Nobay from Droga5

“Russel is in the frame but a few others are too," a TV executive source has told ADNews “He’s one of a few names. He’s got to be the best person for the job.”

As well as being the CEO of advertising agency George Patterson Y&R, Howcroft was appointed as Executive General Manager of Network Ten in February 2013.

In November this website reported that many at Ten were unhappy with Howcroft’s role at the ABC with one highly placed Ten source stating it was increasing being considered a “bad look” to have a manager of a struggling network playing such a key role at a successful rival.

Host and producer of Gruen Wil Anderson now living in US where his stand-up comedy career is starting to take off, has made no secret of his desire to take a 12 month break from the high rating ABC program. In a recent Mediaweek podcast he said.

"We don’t want to do another series unless we believe that we have got something better that we can do, than we have previously”

The ABC continues to deny claims that Gruen is not returning in 2014 with the Head of Entertainment Jon Casmir telling this website last week

 "There are no plans to retire Gruen. In fact, planning is already underway for the next series. No date has been confirmed yet."