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Eurovision continues to break records for SBS #sbseurovision

NewsKevin Perry
Austria's Conchita Wurst

Austria's Conchita Wurst

Last night the SBS broadcast of semi-final two of the 59th Eurovision Song Contest attracted a combined average Metro and Regional audience of 784,000 and a peak audience of 1,028,000, making it the highest ever recorded audience for a Eurovision broadcast for SBS.

The second semi-final also had an average Metro audience of 561,000, peaking at 685,000 and an average Regional audience of 223,000, peaking at 343,000. 

The second semi-final also recorded a Metro FTA share for Total People of 16.9% and 13.7% for Regional. People 25-54 recorded a18.1% share (Metro) and 13.1% (Regional). People 16-39 recorded a 20.3% (Metro) and 15.8% (Regional). People 18-49 recorded a20.1% share (Metro) and 13.0% (Regional).

The Eurovision Song Contest semi-final two also had the equal highest metro FTA share, with Channel 7, for its timeslot.

The broadcast of the second semi-final also saw a lift in audience, year on year, with a 36.2% growth in Total People for Metro plus Regional audiences.

The annual event, hosted by Julia Zemiro and Sam Pang, reached a combined Metro and Regional audience of 1,509,000 for Total People, and was the 2nd most watched show for People 16-39 (Metro and Regional). It was also the 2nd most-watched amongst People 18-49 (Metro) and the 5th most-watched for Regional viewers.

Last night’s broadcast of semi-final two is now the top SBS program for 2014, year-to-date., across key demographics 25-54s, 16-39s, 18-49s and Total People.

The hash tag #SBSEurovision was also trending again at number one on twitter in Australia, peaking at 1000 tweets per minute.

Jessica’s performance was a celebration of Australian music and culture and marked the first time in Eurovision history that a solo artist from a non-European Union country had been invited to perform at the contest as a guest.

Director of TV and Online Content, Tony Iffland said: 

“SBS and our production partner Blink TV have been working together for several years to increase Australia’s presence at the Eurovision Song Contest and we are thrilled to have been able to secure the opportunity for Jessica Mauboy to perform for Australia on the world’s biggest stage. It’s fantastic that so many Australian viewers tuned in to witness this momentous occasion and share in our vision. Jessica was truly impressive and did us all proud.”

Director of Blink TV and the Creative Director for the Australian interval act Paul Clarke said:

“A lot of work has gone in to making Australia’s Eurovision dream come to life, and it was such an honour to be given this opportunity to showcase our culture, musical talent and love for Eurovision on their stage. Jessica Mauboy really blew the crowd away with her performance and was so warmly received in the stadium. It is fantastic that so many people back home have tuned in and joined in with the broadcast. DR the host broadcaster have made us feel really welcome here, and we are already talking to the organisers about what happens next for Australia”

In addition to Jessica’s performance, the interval act featured a comedic video package starring Eurovision host Julia Zemiro pleading with the Eurovision organisers to let Australia join the contest. This was followed by a dancing parade with Australian characters including surfers, AFL players, drag queens, blow fly’s, and Koalas onstage hilariously attempting to Australianise Europe and create ‘Euraustralia’. The marching dance song was written by comedians Andrew Hansen and Chris Taylor from The Chaser. It was choreographed by Marko Panzic with designs for the character heads by Reg Mombassa.

Jess Mauboy’s Road to Eurovision, which aired before the second semi-final, had an average metro audience of 293,000 and a regional average audience of 127,000 tuning in, with a total average audience of 429,000 (Metro plus Regional).

The Eurovision Song Contest Grand Final starts tonight at 7.30pm on SBS ONE

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