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Fox Sports poaches Senior Exec from Nine in preparation for Govt Battle

NewsKevin Perry

The Nine Network has lost another key figure with Fox Sports confirming the appointment of Scott Briggs to the new role of Commercial Director.

Mr Briggs was well regarded at Nine where he served as the networks Director of Commercial and Regulatory Affairs. He will join Fox Sports on 15 December.

At Fox Sports he will report to Chief Executive Officer, Patrick Delany, and oversee major commercial dealings and relationships within the subscription TV family, as well as with sports partners and government.

The appointment comes at a time when Fox Sports is preparing to lobby the Government for an easing of the Anti-Syphoning laws that currently prevent the Pay-TV broadcaster from bidding directly for a number of high profile sporting events.

With the loss of Big Bash Cricket and a 2014 decline in ratings for NRL and AFL broadcasts, Fox Sports is keen to secure more high profile content away from the Free to Air networks to help attract new audiences. A-League Football has also failed to bring big audiences for Fox Sports over summer, and it remains unclear if the significant investment in V8 Supercars will provide a much-needed boost.

Scott Briggs is the second senior figure to depart Nine, last month it was confirmed the networks Director of Development and Digital Adrian Swift is departing for a role at the ABC where he will be Head of Content and Creative Development.

Speaking yesterday Fox Sports CEO Patrick Delany said: “Scott brings broad corporate and regulatory experience to the Fox Sports team. I expect he will make a very significant contribution as we grow and develop our business,” Mr Delany concluded.

Mr Briggs said: “Fox Sports is a great business with enormous potential. I’m very excited about the opportunity to join the Fox Sports team to help the business expand in new ways and enhance its products for sports fans.