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Ten cops backlash for Big Bash delay in Queensland and South Australia #bbl04

SportKevin Perry
Many viewers were left angry waiting to see Kevin Pietersen's 50 on Ten. image source - News Corp Photographer - Wayne Ludbey

Many viewers were left angry waiting to see Kevin Pietersen's 50 on Ten.
image source - News Corp
Photographer - Wayne Ludbey

Network Ten has copped a significant backlash from viewers last night with Queensland and South Australian fans of Big Bash Cricket expressing anger over broadcast delays and technical difficulties.

With the return of The Project to Ten’s schedule last night viewers in Queensland were left waiting an hour to see the start of the clash between the Melbourne Stars and the Sydney Sixers, while viewers in South Australia had to wait 30 minutes for the commencement of play. It’s a situation expected to remain in place for all weekday matches during the remainder of the tournament.

"Network Ten will be airing 34 KFC T20 Big Bash League matches in prime time. Unfortunately, due to the earlier start times this season, there will be some matches that will be slightly delayed in Brisbane and Adelaide. The majority of matches will be live in every market on TEN." said a Ten spokesperson today.

Many fans took to social media last night to express their disappointment at the situation, and to ask why Ten could not simply move Big Bash coverage to the OneHD multichannel, a service it does provide for viewers in Western Australia.

Adding to the frustration many viewers in regional Queensland missed part of the exciting Melbourne Stars 'Super Over' with a series of advertisements being broadcast instead of the game. This despite the vision not being broadcast live. A Ten spokesperson told this website today

"Unfortunately there was a presentation error made by Southern Cross Ten in Queensland during last night’s KFC T20 Big Bash Game. Southern Cross Ten apologises to viewers for this interruption."

Ten’s coverage of the cricket had been highly praised this season with its fresh commentary style and its consistent schedule of exciting nightly matches. Since Christmas ratings have been slowly building with the Sunday night clash between the Brisbane Heat and Adelaide Strikers averaging a Metro audience of 772,000 viewers.

Ratings for last nights close contest between the Sixers and the Stars appeared unaffected by the delayed broadcast with an average of 745,000 metro viewers tuning in for the second session, that figure climbed to an average of 922,000 for the 'Super Over'. In Brisbane the second session averaged 109,000 while in Adelaide the figure was 86,000.

In Brisbane recent ratings have included 144,000 on Friday Night for the Hobart vs. Brisbane clash, 87,000 for the two Melbourne based teams on Saturday night and 132,000 for the Sunday contest.

In Adelaide recent ratings have included 98,000 on Friday night, 75,000 on Saturday night and 172,000 on Sunday night.

 

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