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PRIME looks to 7flix and HD launch after completing transistion to MediaHub

NewsKevin Perry

Regional broadcaster PRIME Television has completed the outsourcing of its playout facilities to MediaHub Australia

MediaHub will now manage the playout of 60 discreet PRIME market channels across Australia.

PRIME was unable to add new channels 7flix and 7HD in 2016 due to its existing facilities being stretched by technological changes. The move to MediaHub means PRIME can now expand its channel line-up.

A spokesperson for the regional network telling DeciderTV:

“Opportunities for PRIME are currently under review.  PRIME will make an announcement in respect of those opportunities at the appropriate time”.

The move has also provided a financial benefit to PRIME after some staff in its Canberra facility accepted a redundancy offer.

MediaHub was created as a joint-partnership between WIN Television and the ABC, The company also manages the playout for a number of Fox International and Imparja channels.

PRIME has 230 transmission sites across Australia to deliver its 60 individually branded channels to regional markets.

Shane Wood, Group General Manager, Operations of PRIME said:

“PRIME and MediaHub have worked collaboratively to transition the services in four months and went “live to air” for all PRIME channels across regional Australia from MediaHub’s Ingleburn facility yesterday, which is a remarkable effort.
“I would like to thank the team in Canberra, led by Trevor Clarke and Lyndon Cox, who worked tirelessly to ensure the success of this project, particularly the work undertaken during the rigorous user acceptance testing process.”
“MediaHub has delivered a clear commercial benefit to PRIME and provided us with a robust solution that has enabled technical improvements to our on-air presentation,”