A record number of Australian children are engaging with the ABC’s digital offerings, with the network’s flagship children’s apps, ABC KIDS iview and ABC KIDS Play, achieving over a million downloads since their launch in 2015.
Online viewing of ABC KIDS programs have tripled since the launch of the dedicated ABC KIDS iview app in March 2015.
ABC KIDS iview enables preschoolers to independently access ABC KIDS programs on mobile and tablet devices in an app tailored to them, while ABC KIDS Play offers a range of creative play activities for young children at different development stages.
ABC KIDS Play, which launched in July 2015, now averages over six million game plays per month.
Both apps are now an important part of life for many Australian families and have remained in the top 10 Kids and Family apps since launch. ABC KIDS Play was also named as one of Apple’s Best Apps of 2015.
Popular ABC KIDS iview programming includes Play School, Hey Duggee andPeppa Pig, while popular games featured on ABC Kids Play include Play Schooland Giggle and Hoot.
The ABC KIDS iview and ABC KIDS Play apps are free to download for iOS and Android devices, and free of advertising.