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Nine fail to reach broadcast agreement in Regional WA

NewsMedia Release

Nine is disappointed that audiences in regional WA will be unable to receive our programming after the licence holders in that region, WIN and Prime, rejected all offers to find a reasonable negotiated agreement despite Nine concluding new program supply agreements for all other regional licence areas across the country.

Viewers can access our content by downloading the 9Now App to watch our programs live or on catch up.

The only beneficiaries of this situation are Prime and WIN, who will now broadcast their signals in Regional WA with no real competition from West Digital Television (their joint venture and the holder of the third commercial television broadcasting licence in Regional WA).

This is at odds with the purpose of the licence which West Digital Television has been granted and a terrible disservice to their audience. There will also be fewer options for advertisers in the region and no ability for local advertisers seeking to reach consumers in regional WA in association with Nine’s top ratings programs such as The Voice, Love Child, the Today Show and Nine’s nightly news.
Fortunately, viewers can access Nine content by downloading the 9Now App to watch programs live or on catch up.
To access Nine programming, please visit our 9NOW website and register to view.