Latest figures from Nielsen Digital Ratings (Monthly) show significant growth for the nation’s leading current events and global news websites.
ABC News websites jumped to the top position, achieving its highest-ever unique audience result with 6.5 million Australians, or 33% of the active online population. Its unique audience was up 30% on the previous month.
The 2016 Federal Election played a major role in ABC News’ digital audience growth, with the #1 ranking cementing its position as the market leader for election content among Australian audiences.
The ABC also gained the biggest TV audience of any network for the Federal Election, and including radio and digital posted one of its highest-ever cross-platform audiences.
Director of News Gaven Morris said:
“ABC News is proud to have achieved the No 1 spot in the Nielsen news rankings. Our online and mobile audiences are as important to ABC News as our television viewers and radio listeners, and it’s gratifying to see they value the services we provide.
“Australians have a huge appetite for high-quality news and current affairs, as well as for the in-depth analysis that makes sense of events and provides context. Their desire for independent, trusted journalism is just as great on digital platforms as on broadcast platforms.
“We’re exploring ideas for how we will continue to improve our digital coverage and services.”
Although no longer in top position, News.com.au also saw an increase of 14% to a unique audience of 6.2 million ahead of smh.com.au who retained third place with a unique audience increase on the previous month of 6%.
ABC News Websites and news.com.au both reported large increases in smartphone engagement with unique audience growth on last month of 77% and 25% respectively for these devices.
The recently launched nine.com.au came in at fourth place, followed by Daily Mail, the Guardian and Yahoo7 News.
Alex Parsons, chief digital and marketing officer of Nine Entertainment, said:
“In moving from Ninemsn to Nine.com.au, one of Australia’s favourite destinations for news, sport, entertainment and lifestyle content, we have evolved our business.
“Today’s result is an early reflection of the rollout of both our rich and dynamic content and also our strong commercial strategy.”
The Age jumped back into Nielsen’s top 10 rankings in eighth place with a 12% increase in unique audience of 2.768 million compared to the previous month 2.475 million and notably smartphone engagement increasing by 37% for this site. The Herald Sun however declined in audience from 2.519 million in June to 2.417 million in July