Foxtel has today rolled out a comprehensive re-brand for its Lifestyle portfolio of channels, including Lifestyle, Lifestyle FOOD, Lifestyle HOME and Lifestyle YOU.
Starting today, Lifestyle’s branding will take on a new look with fresh graphics and a feel designed to ensure that each channel will have its own unique character while maintaining a unified identity under the Lifestyle parent brand.
The re-brand comes at a time when a raft of new programming will join the line-up, a series of new program acquisitions and commissions, as well as one major local production every month.
Foxtel's Lifestyle channels remain as some of the highest rating non-sport related content on the pay-tv platform despite fresh competition from new FTA multichannels SBS Food Network and 9Life.
Programs returning to Lifestyle include Season 10 of Selling Houses Australia which will celebrate its milestone 100th episode next year, a 7th Season of Grand Designs Australia, Season 2 of The Great Australian Bake Off and to watch them all, more Gogglebox Australia. New shows include I Own Australia's Best Home, Deadline Design with Shaynna Blaze, Maggie in Japan and lots more yet to be announced.
Hannah Barnes, Foxtel’s General Manager - Lifestyle Group, said:
“For 20 years, the Lifestyle Group has been one of the most iconic fixtures for Foxtel. It has delighted Australians with truly immersive and creative programming across Lifestyle HOME, Lifestyle YOU and Lifestyle FOOD, and has brought so much joy to the loyal fans of our shows.
“Today’s rebrand recognises the unique quirks and qualities of each of our shows and brings that joy and colour to life in a fresh new way.
“The new brand refresh will be reflected seamlessly across all platforms and formats, aligning the channel group’s brand identity, promos and off screen and will be supported by a marketing campaign across outdoor, press, online, native advertising, podcasts, radio and a once in a lifetime pop-up restaurant experience to say a big thank you to our subscribers.”
The branding work was created by the Lifestyle Group’s in-house creative team; Hannah Barnes (General Manager), Glenn Urquhart (Creative Director), Brigitte Slattery (Head of Marketing), in conjunction with Brandspank NZ, Mindshare and Groove Q.