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Charities invited to share in free airtime with the SBS Foundation

NewsMedia Release

SBS has opened applications from Australian charities and non-for-profit organisations to become a 2017-18 SBS Foundation partner and share in $2 million worth of free television advertising.

Each year since 2009, the SBS Foundation has provided more than 100 chosen partners with television airtime to increase awareness of their activities and work within the community, supporting organisations with a national focus as well as those working in regional areas. Current partners represent a diverse range of organisations across the arts, education, health, sport, environment sectors, as well as organisations working with multicultural and regional communities.

SBS Managing Director, Michael Ebeid, said:

“At SBS, our unique purpose to encourage all Australians to explore, appreciate and celebrate our diverse world inspires all that we do. We’re proud that through the SBS Foundation, we are giving a range of charities and not for profit organisations the opportunity to increase awareness of the important work they do in contributing to a cohesive society, and a vibrant and healthy multicultural Australia.”

To be considered, organisations must demonstrate an alignment with SBS’s Charter, as well as be able to demonstrate a need for television promotion and provide a quality television commercial for SBS to broadcast as part of their advertising campaign.

Nominations for the 2017-18 partnership round close on Friday 9 June 2017 at 5pm (AEST), for the SBS Foundation partnership period 1 August 2017 to 31 July 2018.

SBS will announce the successful 2017-18 SBS Foundation partners in July 2017.

For more information, application guidelines and to apply to become an SBS Foundation partner, visit