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MTV launches Pride pop-up channel for Sydney Gay and Lesbian Mardi Gras

NewsKevin Perry

image - MTV

This week see's MTV Dance  step out of the closet again as MTV Pride. The transformation of the 24-hour music channel will commence a weeklong celebration of the Sydney Gay and Lesbian Mardi Gras and to promote acceptance and equality in our community.

“MTV Pride holds a special and important place on the MTV calendar and we are loud and proud to be promoting equality through all our platforms and programming.” said Simon Bates, Vice President, Head of MTV Asia Pacific. “Our VGAYs have completely taken over MTV Pride this year and our cross platform programing specials, on-air, online and social, are set to be 0hilariously colourful.”

Along with the take over, the dazzling popup channel saw resident VGAY, Courtney Act, on the prowl for her next VGAY co-host. Wollongong local, Adam Larkham, was today announced as MTV’s newest VGAY. Adam’s flamboyant personality and fabulous Drag Tupperware parties helped him win the sought-after prize from the overwhelming response of entrants to this years’ MTV VGAY Search.

“I am so excited to be MTVs newest VGAY! I cannot wait to host the pride countdown with Courtney! Getting an opportunity like this is truly amazing! The fact that it is for the LGBTQI community makes it so much more amazing! I'm honestly still in disbelief!” said MTV Pride VGAY Search winner Adam Larkham.

Back by popular demand, MTV Pride is going larger than life with resident MTV VGAY Courtney Act, special guest host Casey Conway and VGAY search winner Adam Larkham, aka Crystal Queer, taking over the channel for an entire week. The popup channel’s programming line-up will include MTV specials such as:  Courtney and Crystal’s Pride Top 50 FavesJoel’s Divas Top 20 and Troye Sivan’s Blue NeighbourhoodTop 10, hosted countdowns from Alaska Thunderfuck 500Bianca Del Rio and Paul Mac, iconic superstar artist spotlights from artists including George Michael, Lady Gaga, Madonna and party programming blocks such as Hot Fresh ‘N’ Fabulous!, Drag Break and Loud & Proud.  Plus dedicated daily video blocks of some of your favourite icons and lots more!

To take the week to the next level MTV Pride have partnered with the LGBTI Awards. The aim of the LGBTI Awards is to help Australia effect change on LGBTI Equality Laws, which currently lag behind many other developed nations when it comes to these key areas of human rights. The LGBTI Awards showcase and celebrate the best Australian LGBTI talent both in the celebrity and corporate world with a diverse range of categories. YouTuber, Alan Tsublya will be hosting the LGBTI Awards Red Carpet for MTV.

The Sydney Gay and Lesbian Mardi Gras will take over the city of Sydney, capturing the imagination of Australia’s LGBTQI and mainstream community, from the 17th February to the 5th March, concluding with the world famous parade which guarantees a colourful and dazzling night of pride, celebration and self-expression.

MTV Pride (MTV Dance) is available in Australia via Foxtel and Fetch TV