The WIN Network has executed agreements to acquire Southern Cross Media Group Limited’s northern NSW television assets and operations.
Northern NSW as a television market covers a vast area from Queensland’s Gold Coast through to the Central Coast of NSW and west to Narrabri and Gunnedah. It includes the towns of Bellingen, Tenterfield, Lismore, Armidale, Tamworth, Taree, Inverell, Coffs Harbour, Byron Bay, Evans Head, Singleton, Casino and Newcastle.
The completion of the sale to take place with effect from 31 May 2017 will provide WIN a potential viewing audience of 8,017,300 million.
WIN’s owner Bruce Gordon welcomed viewers from northern NSW television market into the WIN family.
“WIN has been dedicated to regional Australia for decades and the one missing piece of our regional broadcast area has been northern NSW. WIN’s position as Australia’s largest regional network is cemented with this increase in broadcast area.
“The purchase from SCA means no change to the programs that viewers will see on their televisions in northern NSW, but they will see the WIN brand and a greater commitment to their communities.
"Ingrained in the WIN psyche is that part of our responsibility as a broadcaster is to ensure we also support our communities which we are looking forward to doing.
“We know television and we also know what advertisers want. We now have in our broadcast signal, the Gold Coast, Northern Rivers, the Hunter and Central Coast to ensure we continue to deliver the best advertising solution,” said Bruce Gordon.