The TEN Network has confirmed an immediate change to its broadcast schedule with The Project expanding to six nights per week from this Sunday.
In what can only be described as a desperate move to fill a significant ratings hole, the new 1-hour Sunday edition of The Project will replace repeats of US-sitcom Modern Family.
TEN’s Sunday line-up has been struggling to bring in viewers. The hugely expensive Australian Survivor had an audience 633k on the weekend, well behind The Block (1.35 Million).
Without any weekend sport to attract viewers, TEN’s early evening Sunday schedule is a mess. The cut-price national Eyewitness News bulletin had just 309k viewers on Sunday, while Family Feud (250k) and Modern Family (209k/279k) could only be described as dismal.
The Project’s star presenters Carrie Bickmore and Waleed Aly will not be involved with the Sunday edition, instead it will be hosted from TEN's Sydney Studios with Peter Helliar, Dr Chris Brown, Natarsha Belling and Rachel Corbett.
Ten’s programming boss Beverley McGarvey confirmed the news, telling News Corp,
“The new Sunday show will offer an entertaining and engaging look at the news, current affairs and sport of the week that was and the week ahead,”
“The Project is unique on Australian television and offers a different take on news and current affairs,” “We’re proud of what it has achieved and continues to achieve, and look forward to bringing more of The Project to viewers.”
The Project previously appeared on Sunday nights in 2012, a move that didn’t last long due to disastrous ratings.
The expansion of The Project to six nights per week, comes at a time when rumours persist Carrie Bickmore will soon depart the show to focus on her radio career.