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Leadership crisis delivers SKY NEWS LIVE bigger audience than TEN

RatingsKevin PerryComment

image - Sky News Australia

Sky News coverage of the Liberal Leadership Crisis set new audience records last week as the channel delivered its highest weekly evening ratings and its highest rating day in its history.

Friday’s coverage of the leadership showdown was the highest rating day in Sky News Live’s history, leading the network to claim in a media release that Sky had achieved an audience share of 5.98%, compared with TEN's primary channel at 5.5%.

It's worth noting Sky News has used some 'interesting accounting' to come up with that claim, by only including households with access to pay-tv in its results.

Across all homes on Friday, TEN’s metro-only audience was infact double Sky News national audience. And if you include TEN's regional audience, it was almost triple the audience achieved by Sky News.

It is true however that Sky News Live was the number one ranking channel on Foxtel from Monday 20 August through to Friday 25 August.

A record number of viewers turned to the Sky News evening programs throughout the week, setting new program records and delivering the biggest weekly evening audiences ever for Sky News Live, with an average audience of 75,004 (Mon-Fr, 6:00pm – 8:30pm).

Peta Credlin’s  6pm weeknight program delivered its highest rating episode on record on Friday 24 August with an average audience of 96,806.

Thursday’s episode of The Bolt Report delivered its highest rating episode of the year and second-highest episode ever with an average audience of 100,932.

Jones & Co, anchored by Alan Jones and Peta Credlin on Tuesday 21 August at 8:00pm, achieved its highest rating episode on record, attracting an average audience of 98,792.

Richo, anchored by Graham Richardson on Wednesday 22 August ay 8:00pm, delivered its highest rating episode this year with an average audience of 60,867.

Paul Murray LIVE, was the number one Foxtel program on Wednesday 22 August delivering its highest rating episode since 2015 with an average audience of 107,306.

Last week’s results follow the announcement in July that Sky News had achieved highest half-yearly ratings on record, now reaching more than one million Australians every week on Foxtel alone. From this Sunday at 6:00am AEST the audience will expand with the launch of Sky News on WIN, a new dedicated 24-hour free-to-air news channel, will launch on the regional WIN Network’s Channel 53 in northern NSW and Channel 83 across all other WIN areas.

Data Source: OzTAM National STV Panel, 2007 - Weeks 1-34 2018 Total People, Projections, Share %, Overnight. Primetime 18:00 – 20:29.