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Ten Network to rank the Tweets

NewsKevin PerryComment

Australian agencies and advertisers will soon be able to understand the extent to which audiences engage socially with Network Ten’s programming after the company signed a deal to become the first Australian TV network to measure social media engagement via Nielsen Twitter TV Ratings.

Twitter and iTunes Ping Finally Get Together

Kevin PerryComment

Apple just introduced Twitter integration to its Ping music social network. Now, when you navigate to the Ping page in iTunes, you’ll find a dialog box at the top prompting you to connect your Twitter account. It’s as simple as signing in with your Twitter credentials.

Connecting Twitter and Ping allows Apple’s service to share your likes and other activity on Ping with your Twitter followers. Liking an album, for instance, produces a tweet that shares a link to the album on the iTunes Store, and adds an #iTunes hashtag.

Your Ping landing page now shows a “Find people you follow on Twitter” link in addition to searching by name and inviting them by email. As of this writing, clicking that link just displays a screen telling me I “have no friends on Twitter who are also connected to Ping.”

I happen to know that at least a few of my Twitter contacts are also on Ping, and have connected their accounts, but any problems could just be because the service has only just been introduced and hasn’t had time to populate its database of shared users yet. Will Twitter integration help Ping become more relevant? Will it erase the sting of having no Facebook connection? Let us know what you think in the comments, as well as how it’s working for you.